Insights
Perspectives on media, data, technology and the systems that turn marketing activity into growth.
If you’re still running local cable TV ads to sell appliances, you might be talking to an empty room. Millions of households have cut the cord in recent years, switching from cable and satellite to streaming. And that shift is not slowing…
Read insightBusinesses face fierce competition to capture and retain the attention of prospects. One effective strategy to enhance customer engagement and drive conversions is through digital retargeting. Many marketing…
This blog is going to have a different flavor than others on DemandSenseMedia.com as we look at the history of Connected TV (CTV). CTV advertising has become an…
If you have ever seen digital ads for places you’ve walked by or related to a place you’ve been, you were likely included in a campaign that leverages…
Where online visibility is highly competitive, digital advertisers are always on the lookout for effective strategies to reach their target audience. Two powerful tools that can significantly impact…
Many marketers have experimented with expanding from exclusively search engine marketing (SEM) to display through the ease of adding the Google Display Network to their media mix. While…
This blog will take on a different tone than others I’ve created as I am diving into a topic that is a growing and continuous challenge in the…
Digital advertising has made audience development a pivotal driver of success. While programmatic platforms provide efficiency and automation, the strategic utilization of data sets digital agencies apart from…
Welcome to our blog on mastering programmatic advertising campaigns! Programmatic advertising has had a permanent and generally positive impact on digital marketing, offering powerful targeting capabilities and automation…
Digital advertising is a dynamic discipline that requires an inquisitive approach and a continuous improvement mindset. Marketers are continuously exploring innovative strategies to optimize reach and drive better…
Programmatic display advertising has emerged as a powerful tool for businesses. This data-driven approach offers a range of advantages that can revolutionize your advertising efforts. Let’s delve into…
In the dynamic landscape of programmatic media buying, ensuring brand safety and ad placement control is crucial. Whitelisting and blacklisting strategies play a vital role in safeguarding your…
Businesses need a strategic approach to reach their target audience effectively. This is where digital programmatic agencies like DemandSense come into play. We are specialized agencies that leverage…
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